UK Newspaper The Sun is the to Add Daily Hashtags to Its Print Stories

By: Gemma Vardon - Published: Mar 28, 2014 • References: thesun & mediaweek
The nation's biggest newspaper is following in the footsteps of entertainment television in a bid to bridge the gap between its newspaper and online content with hashtag stories.

The hashtag stories initiative is already in place and the first conversations include #cordencameron, which accompanied guest editor James Corden’s gruelling interview at No. 10 for Sport Relief and #scrumbag which ran alongside an interview with Rugby League bad boy Andy Powell.

The move to print dedicated hashtags alongside news stories has already seen an increase in Sun stories' traction online with thousands joining the conversations on Twitter.

One of the first hashtag stories drove online conversations from influencers including animal charity PETA and the cast of TOWIE. Stats for Printed Hashtag Headlines Trending: Older & Warm
Research: 1,433 clicks in 112 w
Interest: 0.5 minutes
Concept: Hashtag Stories
Related: 68 examples / 52 photos
Segment: Neutral, 12-55
Comparison Set: 25 similar articles, including: socially connected rooms, quirky bird tweet generators, and social content timing graphics.