Hasan Karakus is a Turkish Snack Brand with Cute Branding

By: Rebecca Byers - Mar 7, 2016
References: packagingoftheworld
Hasan Karakus is a Turkish snack brand producing a variety of packaged nuts, which they manufacture, export and import. The brand is based in Çorum, Turkey and produce a wide variety of types of nuts, but in particular right now they are known for their white and yellow roasted chickpeas, flavored chickpeas, pumpkin seeds, sunflower seeds, dried fruits, coated and oil-roasted peanuts, raw and processed hazelnuts and pistachios and pistachio kernels.

Designed by Kent Ajans, the packaging concept for Hasan Karakus features a main character in the form of a older man wearing a vest, toque and boasting a mustache. Serving as an unofficial mascot, the character is brought to life with the burnt orange and off-white hues that make up the logo and general corporate identity of Hasan Karakus.