The Harvey Nichols Summer Sale ads use images of models clad in face-covering apparel similar to those of robbers. The clever ads promotes how much of a "steal" their prices are through hilarious imagery.
Both of the models look chic, dressed to the nines in suits and a dress. The man walks with a tiger-like mask covering his face, which makes him look ridiculous, but still dapper in his finely fitted clothing. The ad was done by DDB agency in London, UK, and is presented on a minimalist background with wording to pronounce how the sale will be starting on June 15th, 2012.
If you have a penchant for shopping but can't afford more clothes, these ads will entice you to make a perfectly legal steal.
Stats for Model Robber Ads
Trending: Older & Chilly
Research: 804 clicks in 209 w
Interest: 1 minutes
Concept: Harvey Nichols Summer Sale
Related: 42 examples / 32 photos
Segment: Females, 18-55
Comparison Set: 15 similar articles, including: newsworthy lingerie ads, 100 young and rubicam ads, and finger crossed ads.
Model Robber Ads
More Stats +/-
100 Young and Rubicam Ads
Newsworthy Lingerie Ads
Finger Crossed Ads
Conversational Maze Ads
Iconic Youtube-Inspired Ads