The vibrant Harvey Nichols Spring Summer 2010 ad campaign has a lot going on--but the first thing I noticed was the matching slicked-back Elvis hair that the male and female models were both sporting. To boot, the duo also had matching killer cheekbones.
For the Harvey Nichols Spring Summer 2010 campaign, photographer Koray Birand captured the models' flawless, prepster-meets-glam looks in mostly spring-inspired colors and silhouettes, which were styled by Melis Agazat.
Implications - North American society is progressing towards egalitarianism and the fashion industry is reflecting that change by offering styles that are suitable for both genders. This demonstrates equality and unity among both males and females. Corporations looking to convey themselves as progressive may similarly reflect that change by offering gender-neutral wares.
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Research: 15,062 clicks in 309 w
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Concept: Harvey Nichols Spring Summer 2010 Ad Campaign
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: money bags, shoppers as vultures, and mannequin scarevertising.
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