The Harvey Nichols Love Thyself Campaign Promotes the Beauty Bazaar

By: Meghan Young - Published: Oct 30, 2012 • References: ddbuk & ibelieveinadv
The Harvey Nichols Love Thyself ad campaign will get people excited for very different reasons. While men will look furtively at it as a publicly erotic poster, women will see it as it is: an advertisement for the shopping center's beauty bazaar. It may be daring, but to those who it targets, it will send a positive message that will encourage them to take care of themselves--if not in such a sexual way.

Conceived and executed by adam&eveDDB, an ad agency based in the United Kingdom, the Harvey Nichols Love Thyself ad campaign was art directed by Rob Messeter with creative direction by Jeremy Craigen. (Side note: Of course it was created by men). Shot by photographer Norbert Schoerner, it showcases a range of beauty looks. Stats for Mirrored Self-Kissing Ads Trending: Older & Warm
Research: 11,087 clicks in 186 w
Interest: 2.9 minutes
Concept: Harvey Nichols Love Thyself
Related: 31 examples / 24 photos
Segment: Females, 18-55
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