The Hartford Museum Passport aims to stimulate 7th and 8th graders to attend local museums. Every time a passport holder goes to a museum, he receives a stamp. The stated goal of the project is to get kids into museums that they normally would not go to in the Hartford area.
The Hartford Museum Passport is a really interesting initiative to try and encourage youth to enjoy local cultural institutions. Check out the Kickstarter page for the project to find out more.
Implications - The internet is consuming more and more of the daily lives of consumers. The Hartford Museum Passport is symptomatic of a desire to reconnect with culture. Companies can bolster their image by aligning their brand with the promotion of arts and culture.
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Trending: Older & Mild
Research: 1,648 clicks in 253 w
Interest: 4 minutes
Concept: Hartford Museum Passport
Related: 72 examples / 55 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: art museum skate shops, grid-like shoe exhibits, and deranged nature sculptures.
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