Hartford Museum Passport Encourages Teens to Enjoy Culture

By: Christopher DeLuca - Jul 25, 2011
References: hartford.museumpassport & kickstarter
The Hartford Museum Passport aims to stimulate 7th and 8th graders to attend local museums. Every time a passport holder goes to a museum, he receives a stamp. The stated goal of the project is to get kids into museums that they normally would not go to in the Hartford area.

The Hartford Museum Passport is a really interesting initiative to try and encourage youth to enjoy local cultural institutions. Check out the Kickstarter page for the project to find out more.

Implications - The internet is consuming more and more of the daily lives of consumers. The Hartford Museum Passport is symptomatic of a desire to reconnect with culture. Companies can bolster their image by aligning their brand with the promotion of arts and culture.