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Wizardly Home Tours

Warner Bros. is Opening Up the Dursley's as Part of Its Harry Potter Tour

— May 12, 2016 — World
Warner Bros. is opening up a crucial component of one of the most well-known movie sets to give fans a more in-depth Harry Potter tour experience. To Potter fans, the address “number 4 Privet Drive” can be recited off by heart. The address is that of the Dursley family, the place that inhabited Harry’s vile aunt, uncle and cousin Dudley. The gaudy home has an iconic decor, reflective of Aunt Petunia's personal style, as well as multiple bedrooms for Dudley and his copious belongings -- while Harry was forced to sleep under the cramped staircase before his wizardly power gave him some serious persuasion.

Although only the living room of the house will be opened to the public, this stop on the Harry Potter tour will pay homage to the first book of the series, 'Harry Potter and the Philosopher's Stone,' as well as mark the 15th anniversary of the film. As fans of the books and movies know, this was when Harry was sent his letters from Hogwarts and was finally able to leave the abusive household. This scene is displayed in the set, with dozens of letters flying from the fireplace addressed to the young wizard.
Trend Themes
1. Immersive Tours - As seen with Warner Bros.'s opening of the Dursley home, businesses in the tourism industry can capitalize on fans' desire for immersive experiences related to popular media.
2. Nostalgic Merchandise - Tourism industry companies can create merchandise related to iconic scenes or settings, like the Dursley home from Harry Potter, to capitalize on fans' nostalgia for their favorite properties.
3. Interactivity in Tourism - By allowing visitors to interact with an iconic movie set like the Dursley home, the tourism industry can offer a more engaging and interactive experience for fans of pop culture.
Industry Implications
1. Tourism Industry - The tourism industry can benefit from offering more immersive experiences for fans of popular media.
2. Merchandise Industry - Merchandise industry companies can create more unique and nostalgic products to serve the growing demand for fandom-related items.
3. Entertainment Industry - The entertainment industry can continue to create new and iconic movie sets that can be used for immersive experiences in the tourism industry.
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