Google Now is Making Magic to Promote the Harry Potter Spinoff

By: Laura McQuarrie - Nov 2, 2016
References: blog.google & digitaltrends
In anticipation of the release of the new Harry Potter spinoff, 'Fantastic Beasts and Where to Find Them,' Warner Bros teamed up with Google to create a fun way for Android users to interact with its Google Now assistant.

Google has now integrated a series of "spells" into the assistant, meaning that users are able to say "Ok Google," followed by a spell from the magical world of J.K. Rowling's imagination. For instance, uttering "Lumos" turns on the phone's flashlight, while "Silencio" turns off the ringer and any incoming notifications.

As well as promoting the newest Harry Potter spinoff, these interactions with Google Now provide a fun introduction to the kinds of commands that can be carried out by the smart assistant ordinarily and will perhaps introduce Android users with new ways to execute commands.