A delicious recipe is like a song, with all of the correct notes in all of the right places. Harp Lager packaging really explores this musical notion with a new branding scheme that focuses on the image of the gorgeous stringed instrument.
The Guinness beer's identity is singing a different tune, thanks to the work done by JDO Brand Design & Innovation. The The most pronounced improvement to the brew is the treatment of the bar taps. The pouring contraptions have been sculpted to take the graceful and elongated shapes of harps, complete with linear grooves that are intended to resemble chords. The use of gradient silver to blue coloring gives Harp Lager packaging an aesthetic harmony that will appeal to beer drinkers of all demographics.
Stats for Musical Booze Marketing
Trending: Older & Mild
Research: 2,639 clicks in 132 w
Interest: 1.3 minutes
Concept: Harp Lager Packaging
Related: 81 examples / 62 photos
Segment: Neutral, 18-55+
Comparison Set: 30 similar articles, including: plastic pint-like packaging, see-through beer cans, and stamped brew branding.
Musical Booze Marketing
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