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V-Twin Zin

By: Going Like Sixty - Published:   Updated: Apr 12 2011 • References: vtwinwines
V-Twin Vineyards introduced the V-Twin Zin. If you haven't figured out that the demographic for Harley riders has shifted dramatically in 20 years, this should clinch it. The wine is available only online and shipping is restricted to specific states.

Implications - The trouble with establishing one's brand as a go-to for a generation is that generation's inevitable growth away from youth, calling companies to either grow with their consumers or alter themselves for the new generation. Both options are difficult, but possible, as exemplified by Harley Davidson's release of a branded wine. Harley Davidson can serve as an example to companies currently serving a youth demographic of how to alter themselves accordingly. Stats for Harley Davidson Themed Wines Trending: Older & Chilly
Traction: 3,429 clicks in 425 w
Interest: 4 minutes
Concept: Harley Davidson Themed Wines
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: retro-inspired cameras, diy woven strap bags, and immersive light installations.