V-Twin Vineyards introduced the V-Twin Zin. If you haven't figured out that the demographic for Harley riders has shifted dramatically in 20 years, this should clinch it. The wine is available only online and shipping is restricted to specific states.
Implications - The trouble with establishing one's brand as a go-to for a generation is that generation's inevitable growth away from youth, calling companies to either grow with their consumers or alter themselves for the new generation. Both options are difficult, but possible, as exemplified by Harley Davidson's release of a branded wine. Harley Davidson can serve as an example to companies currently serving a youth demographic of how to alter themselves accordingly.
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