Truly's Summer Fridays Calendar Adapts the Classic Advent Calendar
Laura McQuarrie — May 22, 2020 — Lifestyle
References: trulyhardseltzer & myrecipes
Last winter, the popularity of hard seltzers inspired the creation of some spiked sparkling water advent calendars and Truly Hard Seltzer is reimagining the countdown experience with an all-new hard seltzer calendar for the summer. The Truly Summer Fridays calendar offers a treat for easing into the weekend and instead of counting down to a holiday in December, the calendar marks the start of a fresh new weekend in summer.
Every Friday, there's a new door of the Truly Summer Fridays calendar to open, which will reveal a different hard seltzer from the brand to try. In all, there are 16 varieties to discover, including favorites and seasonally appropriate flavors from the brand like Pineapple, Wild Berry or Strawberry Lemonade.
Image Credit: Truly Hard Seltzer
Every Friday, there's a new door of the Truly Summer Fridays calendar to open, which will reveal a different hard seltzer from the brand to try. In all, there are 16 varieties to discover, including favorites and seasonally appropriate flavors from the brand like Pineapple, Wild Berry or Strawberry Lemonade.
Image Credit: Truly Hard Seltzer
Trend Themes
1. Summer Hard Seltzer Calendars - The rise of seasonal hard seltzer calendars presents an opportunity for beverage companies to create unique and engaging consumer experiences during the summer months.
2. Advent Calendar Reimagined - The transformation of traditional advent calendars into themed countdown experiences opens up possibilities for other industries to adapt this concept and create anticipation-driven products for their target audience.
3. Summer Weekend Rituals - The introduction of the Truly Summer Fridays calendar highlights the trend of consumers seeking small moments of relaxation and enjoyment, signaling opportunities for brands to offer personalized and indulgent experiences.
Industry Implications
1. Beverage Industry - Beverage companies can capitalize on the popularity of hard seltzers by innovating with seasonal calendar concepts to engage consumers and drive sales during the summer season.
2. Consumer Goods Industry - The advent calendar concept can be adapted by consumer goods companies to create excitement and anticipation around their products, boosting sales and customer engagement.
3. Hospitality Industry - Hotels and resorts can incorporate the idea of countdown calendars into their offerings, providing guests with a unique and memorable experience that enhances their stay and encourages repeat visits.
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