These advertisements for the 'Harbour City Chocolate Trail' were designed by the design group 'NAM' and were released in early 2012. The ads were targeted to promote a charity project for the Hong Kong Blood Cancer Foundation.
The images look like a a Chinese version of Willy Wonka's Chocolate factory if that factory was in space. Using clear stings, cables and harnesses, NAM managed to create the illusion that the models and the chocolate were suspended in the air. What's really amazing is not the chocolate cookies or the cake, but the hot chocolate, which seems to be frozen in time.
The Harbour City Chocolate Trail ads are sure to attract attention because of their sweet suspension.
Stats for Floating Cocoa Photography
Trending: Older & Average
Research: 5,315 clicks in 216 w
Interest: 1.7 minutes
Concept: Harbour City Chocolate Trail
Related: 112 examples / 86 photos
Segment: Neutral, 18-35
Comparison Set: 41 similar articles, including: flying baby photography, floating balcony pools, and time-teared photos.
Floating Balcony Pools
Flying Baby Photography
Languidly Lingering Shoots