The 'Harbour City Chocolate Trail' Advertisements Look Delicious

By: Harris Jay Rosenberg Alterman - Published: • References: n-a-m.org and thisiscolossal
These advertisements for the 'Harbour City Chocolate Trail' were designed by the design group 'NAM' and were released in early 2012. The ads were targeted to promote a charity project for the Hong Kong Blood Cancer Foundation.

The images look like a a Chinese version of Willy Wonka's Chocolate factory if that factory was in space. Using clear stings, cables and harnesses, NAM managed to create the illusion that the models and the chocolate were suspended in the air. What's really amazing is not the chocolate cookies or the cake, but the hot chocolate, which seems to be frozen in time.

The Harbour City Chocolate Trail ads are sure to attract attention because of their sweet suspension.