During NYCxDesign, Fab.com launched the its own collection of 'Happy Modern' home furnishings and decor with a SoHo pop-up shop. The aim of Happy Modern is to hit three marks, which include offering quality, original designs and available prices. With its European sofas staring under $1,000, pieces from the Happy Modern collection are set to rival other retailers like CB2, West Elm and IKEA.
The Fab pop-up shop also features a section called 'First Things First,' which features prototypes from designers and students. With enough interest, Fab's team may even produce some of the best pieces.
The shop is set up on Wooster Street in New York and it will be open until the end of June 2014.
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