British Airways' Happiness Blanket is equipped to do more than just wrap you up in warmth—it will also give off different colors to represent the emotions you're feeling. The Happiness Blanket is woven with optical fiber brainwave-measuring neuro-sensors that will change between hues of red and blue, based on how relaxed a traveler becomes. As of now, the blanket is only being tested by volunteers on trans-Atlantic flights, but the data collected from the blankets will be used to improve various parts of in-flight service, from meals to menu and movie options.
Earlier this year, British Airways put together a study that highlighted seven emotions that travelers experience in the air, including everything from feeling the need for control to security and excitement.
Stats for Illuminated Emotion Blankets
Trending: Older & Popular
Research: 10,743 clicks in 96 w
Interest: 1.4 minutes
Concept: "happiness Blanket"
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: virtual jet-unwrapping contests, airplane interactive billboards, and era-inspired print campaigns.
Illuminated Emotion Blankets
More Stats +/-
Airplane Interactive Billboards
Virtual Jet-Unwrapping Contests
Era-Inspired Print Campaigns
Hi-Tech Luggage Tags