Alka-Seltzer ‘New Year' Ad (Really) Helps Us Relate

By: Ayman - Published: Dec 29, 2008 • References: alkaseltzer & coloribus
With New Year Eve celebrations coming soon, hangover remedy Alka-Seltzer reminds us with a holiday-themed ad that, "A hangover is dangerous."

While last time Alka-Seltzer showed poor kittens being used as dish rags to get their message across, this new ad shows a drunk man peeing on the electric sockets next to a Christmas tree, potentially setting his apartment on fire.

The ad was photographed by Igor Chursin for the ad agency PROVID (Kiev, Ukraine) with creative director Kirill Chichkan, art director Denis Music, and copywriter Sergii Zinoviev. Stats for Hangover Shock Photography Trending: Older & Chilly
Research: 4,943 clicks in 386 w
Interest: 2.8 minutes
Concept: Hangover Shock Photography
Related: 62 examples / 48 photos
Segment: Females, 12-55
Comparison Set: 23 similar articles, including: kittens as dish rags, 72 dui temptations & warnings, and fire-starting drones.