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The Handy Andy Mirror Ad is Visually Transformative

By: Leslie Chen - Published: • References: ogilvy.co.za & adsoftheworld
Cleaning products all promise to get rid of every last bit of dirt, but this Handy Andy Mirror ad takes that promise to the next level.

Set in an all-white bathroom - with the model also wearing a white dress - the ad sends its message of cleanliness with the use of color. The woman in the ad applies her make up in the bathroom mirror like most women do, expect the mirror in this case is the wall, illustrating just how powerful the Handy Andy cleaning product is. The ads are finished off with the words "Tough cleaning, beautiful results."

This Handy Andy Mirror ad illustrates the beauty of cleaning products with a powerful visual that is both relatable and clear. Stats for Powerful Cleaning Campaigns Trending: Older & Warm
Traction: 5,616 clicks in 62 w
Interest: 2.6 minutes
Concept: Handy Andy Mirror
Related: 38 examples / 29 photos
Segment: Females, 18-55
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