These ads for the World Wildlife Fund (WWF) make the clear statement that the future of the Blue Whale and the Indian Barasingha lies in our hands. I must admit that the close-up shots of the hands caught my attention; however, seeing the shape of the blue whale took me quite a few minutes, and the shape of the Indian barasingha took me even longer.

This WWF ad campaign is very compelling in theory; the environment is in our hands, both literally and figuratively. I would have loved to have seen a more apparent association for the shape of the mammals, however.

The ads were created by advertising agency Ogilvy & Mather, India with creative direction by Piyush Pandey, Abhijit Avashi, Shekhar Jha, and Mahesh Gharat. The photos were taken by Ajay Salvi and copywriting was done by Shekhar Jha.