Hands on Ron Burgundy is a new contest that wants you to touch Will Ferrell's iconic Anchorman character.
Okay, so the contest doesn't want you to actually touch him, but they do want you to click him. The prize for being the person who clicks Ron the longest is a new Dodge Durango. Dodge and Ferrell have recently teamed up to promote the aforementioned Durango and film Anchorman 2, respectively.
The contest is hosted on Funny or Die and requires you to sign up using your Facebook or Twitter. Once you've signed up, it's simply a matter of continually clicking on Ron Burgundy the longest. The Hands on Ron Burgundy contest is a bit odd, to say the least, but it's a unique way to advertise both a film and car and is in line with the Anchorman Durango campaign. You can check out a video detailing the contest, here.
Stats for Anchorman Clicking Contests
Trending: Older & Mild
Research: 666 clicks in 131 w
Interest: > 3 minutes
Concept: Hands On Ron Burgundy
Related: 56 examples / 43 photos
Segment: Males, 18-35
Comparison Set: 20 similar articles, including: retro sequels, ironic comedian t-shirts, and fake news team mugs.
Anchorman Clicking Contests
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