Prodigy

FedEx Shows You The Caring Hands of Their Couriers

By: Vincent Salera - Published: • References: coloribus
These ads for FedEx courier service are simple, yet very effective in “delivering” their message. You immediately understand the message with no need for copy. My favorite one is the elderly hands giving the child his toy robot; it enforces the image of fast, safe and trustworthy service you can expect from FedEx.

The ads were created by advertising agency DDB, Brasil with creative direction by Rodolfo Sampaio, Julio Andery, Sergio Valente and Benjamin Yung Jr.