FedEx Shows You The Caring Hands of Their Couriers

By: Vincent Salera - Published: Mar 11, 2009 • References: coloribus
These ads for FedEx courier service are simple, yet very effective in "delivering" their message. You immediately understand the message with no need for copy. My favorite one is the elderly hands giving the child his toy robot; it enforces the image of fast, safe and trustworthy service you can expect from FedEx.

The ads were created by advertising agency DDB, Brasil with creative direction by Rodolfo Sampaio, Julio Andery, Sergio Valente and Benjamin Yung Jr. Stats for Hand To Hand Advertising Trending: Older & Chilly
Research: 4,937 clicks in 372 w
Interest: 4 minutes
Concept: Hand To Hand Advertising
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: cultural handvertising, mcdonald's painted handvertising, and illusory handvertising.