Hamilton and Hare Recently Received a Rebrand of Its Packaging

By: Rebecca Byers - Jul 3, 2015
References: lovelypackage
Inspired by the original boxing short, Hamilton and Hare is an style-focused men's underwear brand that recently tapped Design Bridge to overhaul the line's packaging. Originally launched in 2012, the luxury brand first offered briefs, undershirts and loungewear but grew to include boxers.

The fit-focused products are newly encased in stylish boxes that look put together enough to not need wrapping paper. The London-based brand synonymous with ultra-luxurious undergarments uses the finest stretch jersey material and boasts a boxing glove-wielding hare as its mascot.

A high-end answer to multi-pack boxer briefs, Hamilton and Hare is further elevated by its new visual identity. Hamilton and Hare boasts up-and-coming British boxer Frank Buglioni as its official ambassador.