Rockstar
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Halo fans will love (and be jealous) that one lucky husband received this fantastic Halo Reach Box Cake dessert for his gaming-themed birthday.

Included in this delicious birthday package were two controllers, decorated in perfect colorful frosting details that make this foodie replica an absolute delight. The Halo Reach Box Cake is truly fit for those geeky gamers who tend to always have a sweet tooth.

Implications - Taking familiar elements and making slight changes will gain attention from consumers. Companies should consider how their products can be altered slightly in order to sell a product and infuse it with unique qualities. In doing so, companies will have a leading edge over competitors.