Samsung's Halloween Prank Video Catches TV Shoppers Off Guard
Laura McQuarrie — November 1, 2014 — Marketing
The 'Samsung Zombie Switch' is a clever Halloween prank video that has unsuspecting shoppers focus all of their attention on the TVs, while someone creepy sneaks up behind them.
The "switch" part of the prank happens by having a regular-looking sales associate play one part, and a zombie counterpart take her place when it's time to strike. Although this kind of tactic is used all the time on the Internet, you never quite expect this kind of thing to happen in real life, especially while you're out browsing for a new television. If you have a twin or even someone who looks similar to you, it would be easy to pull something similar on other unsuspecting victims. Unlike some Halloween pranks that leave people running and screaming, this one is startling, but the initial shock is over in seconds.
The "switch" part of the prank happens by having a regular-looking sales associate play one part, and a zombie counterpart take her place when it's time to strike. Although this kind of tactic is used all the time on the Internet, you never quite expect this kind of thing to happen in real life, especially while you're out browsing for a new television. If you have a twin or even someone who looks similar to you, it would be easy to pull something similar on other unsuspecting victims. Unlike some Halloween pranks that leave people running and screaming, this one is startling, but the initial shock is over in seconds.
Trend Themes
1. Prankvertising - Opportunity to use pranks and surprises in advertising campaigns to create memorable and engaging experiences for consumers.
2. Real-life Experiences - Opportunity to create immersive and interactive experiences for consumers that blur the line between reality and entertainment.
3. Viral Marketing - Opportunity to create content that is easily shareable and has the potential to go viral, reaching a large audience.
Industry Implications
1. Retail - Opportunity for retailers to create unique in-store experiences that surprise and engage customers.
2. Entertainment - Opportunity for entertainment companies to incorporate immersive and interactive elements in their productions to enhance audience engagement.
3. Marketing and Advertising - Opportunity for marketers and advertisers to push boundaries and create innovative campaigns that capture consumers' attention and generate buzz.
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