Netflix's DIY Halloween Doorbell Permits Nonstop Movie Viewing

By: Laura McQuarrie - Nov 2, 2016
References: MakeIt.Netflix & creativeguerrillamarketing
To encourage nonstop movie-watching, Netflix created the 'Netflix Halloween Doorbell,' a DIY project that makes it possible to give candy to trick-or-treaters, without getting up from the couch. This invention was created due to the fact that on October 31st, Netflix reports that pause rates spike, as its subscribers stop their movie-watching to go to the door and give out candy.

With the Netflix Halloween Doorbell, homeowners are able to create a battery-powered doorbell with a button and LCD screen, which can be used to display a message like: "Treating myself to Netflix, take your treat." The fun doorbell can even be branded with a Stranger Things faceplate to make it a seamless part of one's Halloween decorations.

As well as being a clever tie-in for the Halloween season, this DIY doorbell device is part of MakeIt by Netflix, which offers a variety of projects that tap into the current popularity of maker culture.