Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,195 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,195 cutting edge ideas.

Halloween Cosmetic Sets

Folly Fire a Range of Five Makeup Kits to Enhance Your Halloween Getup

— September 29, 2020 — Marketing
In anticipation of the spookiest holiday of the year, consumers are looking for Halloween cosmetic sets that will take their costumes to the next level. Nowadays, many shoppers opt-in for higher quality makeup that can potentially be used after October 31st, and luckily, Folly Fire is stepping up to give individuals a few options.

The brand boasts affordable and high-quality cosmetics that are PETA-certified vegan. As a result, it positions itself as an ideal for the Gen Z consumer. For the seasonal holiday, Folly Fire is calling attention to five for Halloween cosmetic sets: 'The Witch's Cauldron,' 'The Coven Girl,' The Needy Ghoulfriend,' 'The Swamp Hag,' and 'The Vegan Warlock.' Each contains a colorful arrangement of products—from lipsticks to blushes and eyeshadows— that follow a distinct palette, enabling consumers to really thrive on the Halloween spirit.

Image Credit: Folly Fire
Trend Themes
1. High-quality Halloween Makeup - Opportunity for cosmetic companies to create high-quality and long-lasting Halloween makeup sets that can be used beyond the holiday season.
2. Peta-certified Vegan Cosmetics - Disruptive innovation opportunity for cosmetic brands to focus on creating vegan and cruelty-free Halloween cosmetic sets for environmentally conscious consumers.
3. Distinct Palette Arrangements - Potential for cosmetic companies to develop Halloween cosmetic sets with unique color palettes that cater to the creative and festive needs of consumers.
Industry Implications
1. Cosmetics - The cosmetics industry can seize the opportunity to tap into the growing demand for Halloween cosmetic sets that cater to different customer preferences and values.
2. Fashion and Costume - The fashion and costume industry can collaborate with cosmetic brands to offer complete Halloween ensembles by incorporating the themed cosmetic sets into their product offerings.
3. E-commerce - E-commerce platforms can leverage the popularity of Halloween cosmetic sets by providing a diverse range of products to cater to the increased demand during the holiday season.
3.4
Score
Popularity
Activity
Freshness