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Spooky Ghoulish Treats

Cupcake Envy's Halloween Cakelets are Deliciously Macabre

— October 23, 2010 — Special
Cupcake Envy's Halloween cakelets are small cupcake-sized treats to die for. The clever confections are culinary works of art -- edible sculptures of Halloween's playfully macabre icons.

The unique baked goods aren't limited to Halloween cakelets. Cupcake Envy will create just about any shape cake that can be imagined. Once conceived, ideas are translated into elaborate mini-cakes that can be delivered anywhere in the continental United States.

Implications - The featured images show many of the great choices that you can choose from. Many of the cakelets look surprisingly lifelike such as the bat, the apple and the dainty handbags. Cupcake Envy even created a special cupcake that was made for a wedding proposal.
Trend Themes
1. Halloween Cakelets - Creating small Halloween-themed cakelets could be a lucrative trend for bakeries and patisseries during the Halloween season.
2. Edible Sculptures - Bakeries and patisseries could explore the trend of creating edible sculptures out of cake, opening up a new market for high-end confectionery.
3. Custom Cake Design - Offering custom cake designs opens up new opportunities for personalized gifting and event catering, with possibilities such as creating a mini cake in the shape of a favored sports team or object.
Industry Implications
1. Bakery - Bakeries can explore the trend of creating Halloween-themed cakelets and other intricate edible sculptures, opening up new avenues for creativity and targeting seasonal demand.
2. Patisserie - Patisseries can incorporate the trend of creating edible sculptures out of cake, targeting high-end clientele who appreciate the artistry.
3. Event Catering - Event catering services can benefit from offering custom cake designs to add a personalized touch to special events.
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