Life's Special Moments

By: KimLeo - Published: Jan 31, 2012 • References: youtube
Leo Burnett Chicago's new spot "Mother Bird" for Hallmark gives an animated take on the special relationship of a mother and a daughter. The spot starts at birth, showing a bird hatching. Then, the ad goes on to illustrate the nurturing role a mother bird plays as her child grows, providing comfort, food and warmth. At the end of "Mother Bird," a daughter who appears to have just left the nest, receives a greeting card with a heartfelt message from her mother.

Client: Hallmark
Agency: Leo Burnett
ECD: Jeanie Caggiano
CD: Matt Miller, Phil Jungmann
CW: Keenan Pridmore
AD: Jason McKean
Executive Producer: Tom Keramidas
Producer: Bryan Litman
Production Company: The Mill, Gartner Films
Director: Yann Mabille, Jim Gartner (ending)
VFX/SPX: The Mill
Editor: Marc Langley, Matt Wood
Music Company: Big Foote
Editing Company: The Mill
Editor: Ryan McKenna
Mill Office (London, NY, LA)
NYExec Producer: Ian Bearce
Producer: Nic Barnes (live action), Boo Wong (post)
Colour Producer: Dee Allen
Shoot Supervisor: Kevin Ives
Creative Director: Yann Mabille
Colourist: Damien Van Der Cruyssen
2D Lead Artists: Corey Brown
3D Lead Artists: Kevin Ives, Vince Baertsoen
2D Artists: Robert Bruce, Iwan Zwarts, Randall Krueger
3D Artists: Jeff Dates, Laurent Makowski, Joshua Merck, Yong Chan Kim, Dave Barosin, Tom Cushwa, Andreas Graichen, Henning Koczy, Jeffrey Lee, Paul Liaw, Ross Scroble, Xuan Seifert, Sandor Toledo, Pete Devlin Stats for Hallmark “Mother Bird” Trending: Older & Chilly
Research: 226 w
Interest: 0.5 minutes
Concept: Life's Special Moments
Related: 69 examples / 53 photos
Segment: Females, 18-55+
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