These Hallmark Keepsake Ornaments Cinematically Celebrate Christmas
So who's featured in these Hallmark Keepsake Ornaments? How does the cast of Twilight, the Harry Potter crew, Jack Skellington, Batman, The Green Lantern, Darth Vader, Captain Jack Sparrow, and many many more sound?
Implications - Consumers enjoy products with pop culture references because it validates their knowledge of certain media franchises. Corporations that are able to acquire franchise licenses to make products with pop culture references are likely to generate lots of revenue from consumers.