'Half Real' by Point Supreme Architects Will Make You Feel Like a Giant

By: Vittoria Natarelli - Published:   Updated: Aug 17 2011 • References: pointsupreme and dezeen
'Half Real' by Point Supreme Architects is a real-life 'Alice in Wonderland' house. The itty-bitty abode is a half-size replica of the room in which it's placed. A performance artist and a musician created this piece to work with architecture while toying with the physical human senses.

The visually intriguing 'Half Real' by Point Supreme Architects is a beautiful example of thinking outside the box. (Or in this case, creating a smaller one!)

Implications - Architects are experimenting with building sizes and structure in order to give consumers a surrealist experience while in its occupancy. Consumers are attracted to such architectural works because it gives them a sense of euphoria. Corporations may consider enhancing a product's ability to induce euphoria in order to garner more consumer business.