The visually intriguing 'Half Real' by Point Supreme Architects is a beautiful example of thinking outside the box. (Or in this case, creating a smaller one!)
Implications - Architects are experimenting with building sizes and structure in order to give consumers a surrealist experience while in its occupancy. Consumers are attracted to such architectural works because it gives them a sense of euphoria. Corporations may consider enhancing a product's ability to induce euphoria in order to garner more consumer business.