Yoke & Janneke's Half Face Makeup Ads Reveal Inner Potential

By: Laura McQuarrie - Published: Aug 4, 2014 • References: coloribus & adeevee
These half face makeup print ads for the Yoke & Janneke Hairstyling & Make Up Saloon depict bringing out what's already on the inside. Although makeup is typically though of as something that is applied as a cover up, these ads are about unearthing the potential of a hair or makeup stylist.

One of the ads shows a more tame beauty makeup, while the other one goes a little more dramatic than a daily makeup look, in addition to a striking curly hairstyle. The Yoke & Janneke Saloon print ads claim that "We know she is inside of you," speaking directly to an audience of females who are looking to bring out their best side. Stats for Split Beauty Ads Trending: Older & Warm
Research: 7,469 clicks in 94 w
Interest: 3.1 minutes
Concept: "half Face Makeup"
Related: 55 examples / 42 photos
Segment: Females, 12-35
Comparison Set: 20 similar articles, including: dreamy domestic editorials, painterly beauty photography, and neo geisha editorials.