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Whiskey-Infused Hair Elixirs

We Are Paradoxx's Hangover Hair Elixir Boasts Flask-Like Packaging

— February 23, 2021 — Fashion
We Are Paradoxx's Hangover Hair Elixir sets itself apart from other nourishing hair elixirs with a formula that's infused with Irish whiskey and a plastic-free packaging design that's reminiscent of pocket flasks. The product was created to help rehydrated tired hair with a 97% natural formula that's beneficial for adding shine, smoothness, strength and bounce. The product is versatile enough to be used as a leave-in treatment or a finishing oil and it appeals to both colored or virgin hair.

The smoothing elixir is made with a base of conditioning oils like argan, jojoba, coconut and soya, plus it's charged with additional benefits from lavender, geranium, bergamot and peppermint for functional and aromatic properties. To make the most of the product, the brand recommends applying a small amount to wet or dry hair.
Trend Themes
1. Whiskey-infused Beauty Products - Opportunity to tap into the growing demand for unique beauty products that offer functional and sensory benefits through the use of unconventional ingredients like whiskey.
2. Eco-friendly Packaging Design - Innovation opportunity to design green product packaging that not only reduces environmental impact but also enhances the product experience and reinforces the brand identity.
3. Multi-functional Hair Treatments - Opportunity to create hair care products that offer versatile benefits and can be used in different ways, catering to the demands of modern consumers who seek convenience and simplicity.
Industry Implications
1. Beauty and Personal Care - Innovation opportunities for beauty brands to develop unique, high-quality, and sustainable products that tap into the changing consumer preferences and market trends.
2. Packaging Design - Opportunity for package designers and manufacturers to create innovative, eco-friendly, and functional packaging solutions that reduce waste and pollution while enhancing user experience.
3. Hair Care - Innovation opportunities to create innovative and multifunctional hair care products that meet the evolving needs and preferences of modern consumers, and differentiate from the traditional hair care products.
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