Hurricanes, tornados, earthquakes, tsunamis... none of these naturally occurring disasters can even come close to the entirely avoidable hair disasters of this century.
In a collaboration with Maxim magazine, AXE is sponsoring a "Hair Crisis Relief" contest where readers can send in pictures of a friend or significant other who is completely oblivious and whose hair disasters are in dire need of a trim.
Hair disasters aside, the four lucky (clueless) contest winners get to spend a weekend in Las Vegas complete with a much-needed personal makeover and a chance to hang with the Hometown Hotties of Maxim.
Check out the gallery of Maxim (dis)approved contestants.
Stats for Hideous Hair Contests
Trending: Older & Average
Research: 35,974 clicks in 349 w
Interest: 4 minutes
Concept: Hideous Hair Contests
Related: 99 examples / 76 photos
Segment: Males, 18-35
Comparison Set: 36 similar articles, including: offbeat beauty contests, freaky feet contests, and electrostatic hairstyles.
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