Hadrien Lopez & Philippe Ortion Make Fashion Typography

By: Andrew Robertson - Published: Jun 17, 2012 • References: untitled-paris.fr and itsnicethat
The new Parisian design studio ‘Untitled’ by Hadrien Lopez and Philippe Ortion uses graphic fonts and designs to promote brands and events for a variety of different companies. Their collection of fonts and clothing pictorials for the Rtex spring collection strikes a subtle balance between clean aesthetics and refined elegance.

The pictures look like individual symbols for a minimalist-inspired fashion road map. The geometric angles of the fonts complements the attire as if they were being suspended from new age clothing hooks.

Untitled specializes in custom made fonts, typography that embodies progressive graphic design. Many of the letters border between the familiar and the never-before seen. It’s hard to look away when the font alone is so impressive.