The weather is warming up nicely, which means beach time is just around the corner; the H & M Swimwear 2010 collection has you covered for all your sun-loving needs. Going heavy on the prints and light on the materials, like the palm frond bikini in the first image, it's clear H & M feels it's time to not only flaunt your inner tropical princess but also your outer curves.
From bikinis to one-pieces, accessories and more, the H & M Swimwear 2010 offers anything and everything you need to enjoy some time by the water. Although there are some standard black options, I love that they've yet again embraced summer's colorful side.
Psychedelic Palm Frond Bikinis
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Straw Hats & Diaphanous Dresses
Romantic Floral Fashion
Holiday Party Advertorials
Boyfriend Jean Shorts