Sporty, seductive and stylish are three words that come to mind when one sets sight on the 'H by Halston' Athletics 2011 Campaign. This extremely eye-catching athletic apparel campaign is created to target the sleek and sassy girls who want to don stylish sporting apparel.
The models Sheila Marquez and Marlena Szoka are seen together on the same page wearing sharp, sassy swimsuits and simple flats and sneakers. The well-toned models are just another reminder that one can be glamorous and active without a trade-off. Captured by David Roemer and styled by Elizabeth Sulcer, the ad campaign has successfully touched upon their target market with the sporty, wet, dapper models. The models are seen posing in black-and-white swimsuits that immediately grab the viewer's attention. Now who said sports and glamor can't be good friends?
Stats for Head-Thrashing Swimsuit Shoots
Trending: Older & Average
Research: 5,200 clicks in 242 w
Interest: 4 minutes
Concept: H By Halston Athletics 2011 Campaign
Related: 90 examples / 69 photos
Segment: Females, 18-35
Comparison Set: 33 similar articles, including: stone-scrambling swimsuit ads, city-bound swimwear spreads, and 16 pac-man fashion finds.
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