Photographer Diane Jong was commissioned to shoot Gypsum's MILK lookbook.
The latest summer collection for the online boutique features sophisticated looks that manage to be both sporty and feminine. The collection is characterized by its clean-cut silhouettes and monochromatic color scheme. Jewelry brand Haati Chai accessorized the elegant outfits with its bold, custom-made silver pieces.
To mix things up, Diane Jong partially animated some of her images to make edgy GIFs. In one of them, model Courtney Money swishes her wine glass of milk around as she stares impassively into the camera. Jong explains the decision to cast Money by saying, "New emerging face Courtney Money was a perfect fit for MILK. Her distinctive features and her ability to mold into any look made her a perfect candidate."
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Concept: Gypsum MILK Lookbook
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Segment: Females, 18-55
Comparison Set: 42 similar articles, including: intimate loungewear lookbooks, casually sophisticated lookbooks, and chic androgynous lookbooks.
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