Rockstar

Gypsum's West Coast Lookbook Throws Back to the 50s

By: Vasiliki Marapas - Published: • References: gypsumstyle & c-heads
Online Californian retailer Gympsum has dropped its West Coast lookbook.

The online women's boutique offers one-of-a-kind pieces, restored vintage and international designs. The company is continually "inspired by the Gypsum foxes that strut the streets to the crafty 'do-it-yourself-ers' of the world."
The latest offerings were inspired by the golden era of the 1950s. Each of the cut-out swimwear pieces, lacy cover-ups and flowy hats have a vintage element to them.

The lookbook features model Trew Mullen enjoying a lazy summer day by the pool. She wears retro chiffon head scarves, round sunglasses and high-waisted two pieces. Makeup artist Haley Buckner applied a heavy smokey eye and slick red lip to finish off the look. The West Coast lookbook was lensed by photographer Trever Hoehne. Stats for Retro Californian Lookbooks Trending: This Quarter & Popular
Traction: 3,354 clicks in 10 w
Interest: 3.3 minutes
Concept: Gypsum
Related: 114 examples / 88 photos
Segment: Females, 18-55
Comparison Set: 42 similar articles, including: sizzling poolside editorials, sultry summer portraits, and neon poolside editorials.