Musician and fashion designer Gwen Stafani has launched her own line of dolls. The line, called, "Love. Angel. Music. Baby" features dolls dressed in Gwen's styles and her Harajuku Girl dancers.
Gwen told the media, "The Harajuku Girls and I wore such wicked costumes we had to share them with the world again." The 10-inch dolls will run for $25 at Target.
Implications - Since many people look up to celebrities for different things such as style, talent and beauty, it is important that a business chooses the right celebrity when using them to market a product. Businesses that get the chance to use a celebrity for their marketing have an excellent shot of reaching a very wide fan base.
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