Rockstar

Guo Jian Transports Viewers to a World Unlike Earth

By: Jason Soy - Published: • References: breathing.cgsociety.org and inspirefirst
Gaming companies currently have a monopoly over most skilled fantasy illustrators in the world, but that doesn't mean Guo Jian is lost in the crowd. The Shanghai-based artist has a masterful knack for producing images with otherworldly aesthetics, and he dazzles the eyes with his attention to detail and use of vibrant color schemes in this recent work.

I'm most impressed with Guo Jian's environments as they're always epic in scale, and look unlike anything I've seen in contemporary documentaries or photographs concerning this humble planet.

Implications - Consumers gravitate towards fantasy imagery because it induces escapist sensations for viewers. These sensations, in turn, act as a source for stress relief. Corporations looking to attract consumer attention with advertising campaigns should consider utilizing fantasy imagery since demand for it is always high.