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This NCPC Gun Safety Ad Features Kids Telling Parents to ‘Lock It Up’

By: Alyson Wyers - Published: Jun 26, 2014 • References: ncpc.org and designtaxi
This gun safety ad campaign from the National Crime Prevention Council includes posters of children asking their firearm-toting parents to safely store their guns. The gripping images depict kids pointing guns and suffering from bullet wounds. Created by ad agency Merkley + Partners, copy includes lines like ‘Never let your gun get in the wrong hands.’

Advocating for safe firearm storage, the NCPC warns against curious children, accidental gun fire and scars left behind. In addition to print advertisements, the PSA campaign also includes radio spots and television commercials educating people on the importance of storing guns safely using the tagline ‘Lock It Up.’

A reversal of typical public service announcements, this gun safety ad has children asking parents rather than parents lecturing their kids about safety.