Giorgio Guidi's Gummy Watch Has a Fashionably Minimalist Design

By: Michael Hines - Published: Sep 3, 2011 • References: giorgioguididesign & yankodesign
The Gummy Watch from Giorgio Guidi is a minimalist watch designed for the younger generation. Guidi has designed the Gummy Watch to appeal specifically to youngsters who wear watches more as a fashion statement than anything else.

The Gummy Watch has a simple design that slots a the watch's face into a silicone wriststrap. The strap is held together using Velcro squares and can be switched out at any time for another color. The face of the watch is functionally minimalist an hour and minute hand and dashes indicating the times between the quarter hours. My favorite aspect of this watch is the way the quarter hours are displayed on the face. Each quarter hour displays the time written in regular time and in military style separated by a dash. Stats for Minimalist Velcro Wristwatches Trending: Older & Average
Research: 6,545 clicks in 247 w
Interest: 4 minutes
Concept: Gummy Watch
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: grim grizzly timepieces, handless, numberless timepiece, and multitasking wrist watches.