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Just in time for Halloween, you can freak out your friends with this very believable piece of bloody Gummy Brain candy.

A package of this Gummy Brain comes with two brainy parts and a small tube of cherry-flavored liquid candy. The brain itself tastes like strawberries. Check out the very funny short skit of a surgery being performed on a dude with Gummy Brain and eating it too featured here.

Implications - Consumers are looking for products that will provide some sort of shock. Designs featuring an unconventional element are appealing to those who desire a surprise in their purchases. Companies trying to increase their appeal could focus on this.