Romania’s ‘Guitar Shop’ enlisted Publicis, Bucharest, Romania, copywriter Cezar Panait, and illustrator Vali Petridean to create three vintage-looking ads that cast Fender guitars as causing global warming and riots.
The irreverent guitar rock-and-roll ‘tude is a great match for the edgy Fender brand and reflects the Guitar Shop’s contention that, "in the 60's this was the only source of global warming." The ads are intended to raise awareness for the Fender's representative in Romania.
Stats for Guitar Shop Ads
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Research: 3,400 clicks in 323 w
Interest: 4 minutes
Concept: Guitar Shop Ads
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Segment: Males, 18-35
Comparison Set: 32 similar articles, including: retro-modern pinups, remixed classic photos, and top models as classic movie stars.
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