This Guinness ad explains twins Tracy Barnes and Lanny Barnes' Olympic story. It explains how the two Olympic bi-athletes famously switched places for this year’s Winter Games. The ad shows a black-and-white picture of the two sisters on a slope and the captions in the video explain how Tracey was able to qualify for the Winter Olympics in Sochi while Lanny was too ill to finish the tryout races.
Tracy decided to give up her spot so her sister could compete. Now that is sisterly love. Under U.S Olympic Committee rules, a blackout from January 30 to February 26 banned ads featuring Team USA members who compete with official USOC sponsors. Budweiser is an Olympic sponsor, which means that Guinness will not be able to showcase the ad.
Despite the rules and regulations, I believe this ad is one of many wonderfully inspiring stories that everyone should hear.
Stats for Impassioned Family Olympic Ads
Trending: Older & Warm
Research: 2,067 clicks in 116 w
Interest: 1.3 minutes
Concept: Guinness Ad
Related: 88 examples / 68 photos
Segment: Neutral, 12-55
Comparison Set: 32 similar articles, including: breakfast-promoting olympic ads, $5 million commercials, and olympic advertising.
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