Guinness World Records says the "LeMillion" is the most expensive cell phone in the World at $1.2 million. Emmanuel Gueit designed an 18 k white gold phone that has 120 carats of diamonds. Since the market for super-luxury cell phones, it is a limited edition. GoldVish is a well known luxury phone manufacturer.
Implications - When it comes to the world's most wealthy consumers, there is definitely something appealing about a product that comes with the prestigious title of "World's Most Luxurious" regardless of what that product may actually be. As the ultimate status symbol, anything that can claim this moniker is sure to be appealing to those who can afford them.
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