Superstar

V/line's Ads Attempt to Guilt You into Travelling to Visit Family

By: Laura McQuarrie - Published: • References: vline.au & coloribus
Travelling can be time-consuming, expensive and hard to coordinate, but sometimes you can't help but be coerced into guilt trip travel from your distant friends and family members.

These three posters from V/line provide mini guilt trips where you're put in the position of missing out on things like family photos, regular family visits and children growing up. Each of the guilt-laden ads adopts a slightly different style depending on the speaker, such as a beautifully handcrafted words from mom, or words formed from a variety of fun kiddie toys.

The ads by the McCann agency in Melbourne are vibrant, visually appealing and they are definitely better than being taken through an actual guilt trip by someone you know but haven't seen for a while. With these friendly reminders, to go home every so often, V/line could be saving you from getting an earful. Stats for Guilt Trip Travel Ads Trending: This Quarter & Warm
Traction: 246 clicks in 14 w
Interest: 0.5 minutes
Concept: "guilt Trip Travel"
Related: 91 examples / 70 photos
Segment: Neutral, 18-35
Comparison Set: 33 similar articles, including: cultured travel campaigns, crowdsourced travel campaigns (sponsored), and coupling travel campaigns.