Advertising for luxury goods has never been easy, but Guido Mocafico's Bulgari ads sure make it look so. Sometimes, the photographer/artist is so creative that we can’t help but fall for the ad rather than the products.

And I believe if anyone has seen the fruit-inspired ad for Bulgari’s new line of jewelry, photographed by the Italian artist Guido Mocafico, they will agree with me.

Fruits and diamonds, the two things that most of women can’t live without, now meet each other in front of the camera for Guido Mocafico's Bulgari campaign, bringing us a sexy and stunning feast for the eyes.

Born in Switzerland in 1962, Guido Mocafico also has done work for other top brands like YSL, Gucci and Shiseido, as well as magazines such as Vogue and Wallpaper. He is said to be heavily influenced by Dutch still life paintings of the 17th century.