Pinterest's Guided Search Makes It Easier to Filter a Search Term

By: Laura McQuarrie - Published: May 14, 2014 • References: blog.pinterest & brandingmagazine
Pinterest recently introduced Guided Search, a feature that makes searching easier with filters to narrow down a broad topic. With millions of pins on Pinterest, and many more repins, there's a lot of content to sift through. With Guided Search, Pinterest is making it extremely easy to get more specific search results with just a few clicks.

To go along with the new functionality, Pinterest released a video showing off a variety of searches from people with very different lifestyles. With this new feature, if you're looking for a plant that doesn't need to be watered very often, you can start off by searching for something as broad as "plant," and then later filter by indoor, low-maintenance plants for more accurate results. Stats for Filtered Search Aids Trending: Older & Warm
Research: 758 clicks in 106 w
Interest: > 3 minutes
Concept: "guided Search"
Related: 92 examples / 71 photos
Segment: Females, 18-35
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