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Greg Ponesse
Guerrilla Marketing Gone Bad - Boston Hoax Turns Into Million Dollar Mishap
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Two men have been accused of placing electronic advertisements for a cartoon around Boston that some people feared it was a bomb. It is obvious that the city of Boston did not recognize the display for what it was. But the question I ask is, due to instances like 9/11, does the United States no longer have a sense of humour?
The men, Peter Berdovsky, 27, and Sean Stevens, 28, were hired by a marketing firm, Interference Inc., which had been hired by Turner Broadcasting. They placed 38 of the devices on buildings, under bridges and in other spots around the city, and each earned $300. The devices, featured flashing lights in the shape of a character from the cartoon show “Aqua Teen Hunger Force.”
The men, described by their lawyer as performance artists, were cheered on by supporters, many of whom said that the city had overreacted and that the men were being made scapegoats for the actions of the companies that hired them. They were arrested Wednesday night and charged with placing a hoax device in a way that causes panic, and disorderly conduct.
(nytimes)
Via: nytimes
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