40 Guerrilla Ads, Art and Activism (CLUSTER)

Hands-On Guerrilla Ads (GALLERY)

Clever Supportive Ad Placement

It seems as though in-your-face advertising is no longer enough; now ads are moving under our thumbs in their quest for grabbing our attention. From sushi on escalator rails, to beer cans and watches…
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Wrecked Cars as Street Art (GALLERY)

Grecian Guerrilla Beautification

Recently I was touring the Greek Isle of Kos on a scooter and came by two shops in a little city outside the city of Kos. They are on opposite sides of the street some 50 yards apart. First I didn’t spot…
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Supermarket Aisles as Catwalks (VIDEO)

The SPRMRKT Guerrilla Fashion Show

This was a guerilla campaign run by Cayenne Communications for fashion concept store SPRMRKT. A takeover of the Albert Heijn supermarket chain was staged in the form of an impromptu fashion show--a perfect…
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Guerrilla Glass Art

'Bottle Banksy' Strikes England

A mystery artist, dubbed both the "Pic-glasso" and the "bottle Banksy," has been removing empty glass milk bottles from doorsteps in Stourbridge, England and then returning the bottles with elaborate pictures…
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Guerrilla Artrepreneurs (VIDEO)

Shepard Fairey's Radical Art

Shepard Fairey is a street artist that has become a hit because of his two-tone print of Barack Obama with single words "hope" and "progress." But Shepard Fairey has a long career as an underground artist.…
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Guerrilla Marketing for Kids (GALLERY)

ChupaChups Lollipop Road Signs

ChupaChups Lollipops has released a series of guerrilla marketing stunts where the round road signs are branded on the back as lollipops. While the stunt is a great idea, I am just not too sure how I…
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Drowning Billboards

Guerrilla Campaign For "Day After Tomorrow"

This billboard advertising the Day After Tomorrow is guerrilla advertising at its best. The movie billboard is placed in the sea to drown, which is a really awesome idea! For those who haven't seen the…
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Guerrilla Rubber Duckies (GALLERY)

Famous Paintings "With Extra Ducks"

Some of the world's most famous masterpieces have been given a super cute added feature; a yellow rubber ducky. The photographs, published in a group called ‘With Extra Ducks’, were created by Tina Hannan,…

Giant Guerrilla Toilet Paper Rolls (GALLERY)

Dulcolax Laxative Ad

Toilet paper rolls have fascinated the TrendHunter community season after season. We can't get enough of Custom Toilet Paper or Toilet Paper in-A-Tube trends, even if we tried. Some artists have taken…
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Guerrilla Movie PR Stunts (VIDEO)

Chucky Unleashed in Times Square

In this guerrilla DVD promotion, Chucky visits Times Square. In a brilliant marketing move, 20th Century Fox released a horde of iconic Chucky lookalikes to wander among the crowds in New York City. The…
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Guerrilla Trashcan Makeovers (VIDEO)

The Five Black Bins Project

There’s no doubt that the hundreds of wheeled trash bins that dot every neighborhood are eyesores. After all, they’re meant to hold trash, not look good, right? Cow took the brutal bins in their collective…
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Green Guerrilla Bathroom Campaigns

"These Come from Trees" Stickers

"These come from trees" is a part viral, part DIY campaign to jog people’s conscience just as they reach for yet another paper towel or napkin. The project features stickers on paper towel dispensers…

Graffiti Wall Awards (GALLERY)

Guerrilla PR for Bamboo

The guys at Guerilla PR came up with this cool idea to run a contest on Graffiti Wall via Facebook for Bamboo Magazine. A lot of pretty talented artists created work on the player which was then recorded…

Branded Cockroaches Infest NYC (VIDEO)

Zoo York Guerrilla Campaign

Do you want to know what true guerrilla marketing is all about? It does not have anything to do with the use of urban space as a billboard or placing thousands of stickers on urban furniture: that is already…

Dolphins in the City (GALLERY)

WWF Guerrilla Donation Campaign

When Maui's dolphin population hit an alarmingly low number of only 111, WWF had to act fast. They wanted to raise awareness about this terrible fact before a crucial parliament vote could take place in…

Guerrilla Drive Ins (VIDEO)

Creating Rebel Outdoor Movie Theaters

MobMov is a website with advice on how to create guerrilla drive-in movies. The concept is relatively simple: Use an HD LCD projector, plug it into your car, grab a DVD, find a large wall and make a…

Geeky Guerrilla Sculptures (VIDEO)

The QWERTY Keyboard Monument

The keyboard monument seen in the photo is located in the city of Ekaterinburg in Russia, though I question how popular the QWERTY-style sculpture is as a tourist attraction. But who knows? The YouTube…

Guerrilla Ads in Urinals (GALLERY)

Battery Energy Drink Campaign

This new guerrilla campaign for Battery Energy Drink uses urinals as a medium to promote the strength of the product. Trend Hunter has previously featured a similar campaign for Eisenbahn Strong Golden…

Starving Children in Grocery Bags

Die Arche Guerrilla Campaign

Image unloading your groceries and having a starving child looking back and you. Die Arche, a German Christian Child and Youth Aid company created these innovative paper bags lined with highly detailed…

Advertising on Spare Tires

Yuzu Sushi Guerrilla Ad

Creative agency Lg2 from Canada came up with this exceptional guerrilla ad for take-out and dine-in restaurant, Yuzu Sushi. The ads were stuck onto the pack of a Jeep delivery trucks for the Quebec-based…

Guerrilla Stabbing To Promote TV Show

Dexter Ads

Portugal took a new approach to TV show promotion with their guerrilla campaign for the second series of Dexter. Inspired by the blood theme of the series and murderous plot, the creatives had lots of…

Giant Flip Flop Flower Beds

Guerrilla Havaianas Ad

Funky flip flop maker, Havaianas, is an incredible generator of creative ideas, not just in their footwear design, but in their advertising too. One of their most recent guerrilla stunt was a giant sculpture,…

Human Arms in Butcher Shops

Dexter Guerrilla Campaign II

The promo ads for the series Dexter seem to get more gory by the second. The show is about a hero/antihero, serial killer who murders his victims (he only kills the bad guys) and then chops them up. As…

Bloody Urinals as Advertising (VIDEO)

Dexter Guerrilla Campaign

Public bathrooms are becoming an increasingly popular target for advertising. The latest is a guerrilla bathroom campaign to promote the second season of Dexter on the FX channel in Portugal. The campaign…

Guerrilla Director's Chairs

Puma Marseille Ads

Future:headz is a Munich-based agency promoting the opening of a new PUMA store in Marseilles, France. A photo shoot for fut:ter, a German fashion magazine, took place in Marseille featuring models posing…

Guerrilla Gardening (GALLERY)

'Bloom' Seed Spreading by Bicycle

The ‘Bloom’ bicycle device, an entry in the Design21: Power to the Pedal competition, did not win the contest but the judges wanted to give a ‘shout-out’ to the designers anyway, and I can see…

Guerrilla Foot Mirrors (GALLERY)

Check Out Your Shoes On The Go

An outstanding guerrilla campaign created for Puma stunned the city of Marseilles, France. A set of mirrors was set up on the street with a sign questioning pedestrians if their shoes were fashionable…

Fake Vandalism (GALLERY)

Vegemite Guerrilla Ads

I hate Vegemite, but I do love their new guerrilla campaign. The ads feature fake vandalism with cricket balls appearing to be smashed through car windows and bus station ads, with the tag line, "Looks…

Escalator Legs

Venus Razor Guerrilla Ads

In order to show that Venus gives you “seriously smooth legs,” BBDO Philippines came up with this guerrilla campaign that turned an escalator at Dhoby Ghaut, one of the busiest stations in Singapore…

Guerrilla Bathroom Campaigns (GALLERY)

Strong Beer Pee Flows Crack Urinals

Several ad agencies have recently been actively tapping into the unusual medium of public bathrooms to catch people off-guard and leave strong impressions of their brands. Take for example this Eisenbahn…

Gold Guerrilla Street Art (GALLERY)

The Midas Project in Barcelona

Have you ever heard of King Midas? To make a long story short, he was a pretty greedy king who wished that whatever he touched would turn to gold. As a result, he ended up starving to death because all…

Bathroom Blood Dispensers

Clue Guerrilla Campaign

Picture this: you go into a public washroom at a restaurant or bar and unassumingly squeeze liquid soap onto your palm from a seemingly normal dispenser. Oh it's red, must smell like strawberries... You…

Guerrilla Musical Theater 2 (VIDEO)

Flash Mob for Lastminute.com

This is a guerrilla ad by a group of actors who surprised and shocked people waiting at Stansted Airport in London with an impromptu musical performance, a la Improv Everywhere. It's always fun to see…

Guerrilla Fairytale Campaigns (GALLERY)

Rapunzel for Pantene

A fun guerrilla campaign to promote Pantene Anti-Breakage Shampoo has just been deployed in Toronto, Canada. The campaign uses enormous braids a la Rapunzel that dangle from buildings, complete with…

Guerrilla Gardeners (VIDEO)

Seed Bombs for Green Rebels

Frustrated that so much potential green space was being wasted in their cities, groups of "guerrilla gardeners" have organized late night sneak outs which involve planting miniature gardens around town.…

Garbage Seafood II (GALLERY)

Guerrilla Campaign Packages Garbage as Seafood

Imagine going to the seafood section of your grocery store to pick up shrimp or squid only to be faced with a package that looks like seafood but is actually purely garbage. This is exactly what this…

Fake Urban Holes (GALLERY)

HP Guerrilla Photopaper Campaign

In one of the most innovative ads we've featured, HP organized a guerrilla marketing campaign for its photo paper. The urban installations were created by Publicis of Malaysia and were comprised of "holes"…

Trapped in Self-Service Machines (GALLERY)

Jobsintown Guerrilla Campaign

"Life's too short for the wrong job," Isn't that so true? That's the tag line for these motivational career ads by German job search site, Jobsintown.de. The visuals for the guerrilla ads are even more…

Green Guerrilla Ads

Nothing Left To Weep For Campaign

The United Arab Emirates government reached out to the "more intelligent inhabitants of this planet" with a creative guerrilla campaign celebrating Earth Day 2008. The campaign reminds us that there will…

Guerrilla Tourism Ads (GALLERY)

Time to Thaw: South Carolina Tourism

If you've ever been to Chicago in the winter, you know the temperatures can get brutal, and that a clever South Carolina tourism campaign like this one would have a good chance of getting your attention.…

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