This Gucci Style Fall 2012 editorial is part of the label's digital iPad magazine.
Models Lenz Von Johnston, Nadja Bender, Lenz Von Johnston and Maud Welzen toy with the equestrian set and the beautiful black horse in this fashion story. The elegance of each garment pays homage to the classic DNA of Gucci's design ethos as styled by Erika Kurihara. Photographer Benjamin Grillon captures each stunning exit, connecting with models to make for elegant visuals.
Though the quality of photography and garment are both note-worthy, the most striking feature of this editorial is that it was not commissioned for a print publication, but for an iPad application. This approach to fashion is forward-thinking and will resonate well with fashionistas who are tech-savvy.
Stats for Equestrain iPad Editorials
Trending: Older & Mild
Research: 2,032 clicks in 183 w
Interest: 1.6 minutes
Concept: Gucci Style Fall 2012
Related: 90 examples / 69 photos
Segment: Females, 18-55
Comparison Set: 33 similar articles, including: rough rocker runways, sensual seaside cover shots, and multi-model print campaigns.
Sensual Seaside Cover Shots
Rough Rocker Runways
Multi-Model Print Campaigns
Vibrant Fur Fashion
Languidly Luxe Fashion Ads